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How the Marketing Principle of “Jab, Jab, Jab, Right Hook” Applies to...
Gary Vaynerchuk is one of the sharpest minds in digital marketing today. His agency, Vayner Media, focuses on the for profit space but the principles that he applies to his marketing are 100%...
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4 Game-changing Resources to Prep for Year End Giving
The end of the year is “make or break” time in the life of nonprofits. Maybe it’s because of the Olympics but I can’t help but be reminded that in sports, as in fundraising, every second counts. Year...
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Introducing the Next Generation of Wealth Screening
Major donors are a critical source of revenue for almost every philanthropic organization. Because of this, organizations like yours are consistently looking to fill the pipeline with new major donors...
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9 KPIs to Thoroughly Evaluate Your Fundraising Health
Today’s nonprofits are dealing with a lot of data. It can be tough to make sense of it all and extract the insights that can actually help you evaluate your fundraising effectiveness and plan for the...
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Acquiring New Donors Starts with Answering One Simple Question
Why? As in, why do you want to acquire new donors? What are you looking to achieve? On the surface, this may seem like a simple question. The first answer that pops into your head may be: To increase...
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How to Make a Meaningful First Impression with Potential Donors
When it comes to acquisition, first impressions are everything. A strong first impression can mean the difference between being welcomed in or having the door slammed in your face. Of course, I’m...
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Could QR Codes Revamp the Future of Direct Mail Fundraising?
Is direct mail worth investing in when it comes to reaching a younger, more digitally-driven generation? That’s one of the most common questions our team gets these days when it comes to the future of...
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4 Keys to Making Your Stewardship Program a Success
Your donors are entrusted to your care. You have invested in bringing them on board and connecting them to your organization. Now it’s your responsibility to guide them through the journey and show...
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Three Common Donor Stewardship Stumbling Blocks
At Pursuant, we have the amazing opportunity to work with a variety of different nonprofits. While the fundraising programs at these organizations are often drastically different, there are some...
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A Simple Exercise to Create a More Meaningful Donor Experience
Before you set out on a journey, you need a map. Imagine scaling the Himalayas with no idea what lies ahead. It probably wouldn’t end well for you. On the other hand, if you have a map you can plan...
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